SERVICE ADVISORS: THE KEY TO BUSINESS SUCCESS – Rick White, 180Biz
The role of an advisor in today’s shop has never been more critical to its success or failure than it is today. There is less repair work to do, the time between service intervals in increasing, and buying habits have certainly changed. This means you’re dealing with less trust, more customer stress and scrutiny, and less loyalty. Think your advisor is important? This session delivers the strategies you NEED to help your advisor sell more every day – during every appointment.
Attendees will learn:
Why service advisors are key to business success.
Best practices for service advisors.
The owner’s role.
DRUG AND ALCOHOL SUSPICION & HARASSMENT AND SEXUAL HARASSMENT WORKSHOP – Jennifer Price, East Coast Risk Management
This one session, two topic seminar will cover: REASONABLE SUSPICION – This training is for leaders. The goals are to: provide an overview of the scope of the problem of drugs and alcohol in the workplace, review the reasons to test, touch upon the company’s drug and alcohol policy, distinguish reasonable suspicion testing from post-accident testing, get an overview of the most common drugs tested, learn about the signs of drug and alcohol impairment and describe how to document observation of impairment. ~and~ HARRASSMENT FOR SUPERVISORS – This training is for leaders. The goals are to understand what constitutes unlawful harassment, knowing the company’s anti-harassment policy, understand company liability for harassment, learn how to handle employee complaints and obtain an overview of investigations.
AUTOMOTIVE WELDING THEORY OVERVIEW – Josh Avello, Fuzrac
Covering the use of automotive MIG / MAG wire welding from startup to troubleshooting. Machine setup and maintenance. Welding joints preparation, setup, and techniques covered.
RADAR READY! DIAGNOSING ADVANCED DRIVER ASSISTANCE SYSTEMS (ADAS) – David Hobbs, AutoZone
ADAS are becoming common on today’s vehicles as we move closer to fully autonomous vehicles. These new systems will require that shop owners, technicians and service advisors educate themselves and their customers on how this technology works. During this course, technical trainers will cover:
Overview of Lane Keep Assist, Lane Departure Warning, Blind Spot Monitor & Adaptive Cruise
Hardware overview (RADAR, LIDAR, smart cameras and ultrasonic sensors)
Camera / sensor aiming equipment, windshield and paint concerns, etc.
ABS, electronic throttle and E-steering interactions / customer concerns
Static and dynamic camera and radar sensor calibrations requirements and tips
Diagnostic tool data interpretations, service do’s and don’ts and case studies
HIRING MILLENNIALS AND BEYOND! – Rick White, 180Biz
The help shortage today is REAL! As of July 2021, unemployment dropped to an extraordinary low of 5.9%. You are no longer reaching into an employment “pool” of candidates; today it’s just a puddle and the largest percentage of the workforce in the puddle are MILLENNIALS and quickly following – GEN-Z. If you want your shop to succeed, you MUST understand these generations of workers. This seminar is designed to help you do just that. In this overview, we talk about attracting, hiring, managing, and retaining Millennials & GenZ. It’s PACKED with content! We will talk specifically about what Millennials and GenZ are looking for and how to build your business to attract and retain them. Following the seminar, we will hold a discussion comprised of an automotive instructor and members of these younger generations where we will really delve into what these generations of workers.
THE INTERSECTION OF SERVICE AND CYBER SECURITY – Donny Seyfer, NASTF
Part 1 - You DO have something they want - How to protect your life and business from Cyber Crime
Cyber Crime increases every year. Many people do not believe that they have something that cyber criminals want, and they are dead wrong.The cost of a typical identify theft is now estimated at $250,000! Learn simple ways to protect your business and personal life from these types of invasive crimes from NASTF Executive Officer Donny Seyfer
In the course of business NASTF collaborates with government and private cybercrime companies and assists law enforcement with investigations of high-tech vehicle theft. Donny will help you to apply the very latest intel and techniques yourself in an easy to understand and execute way.
Part 2 - Why do they do that? An overview of automaker information systems and how they affect you - even if you don’t use them. A tapestry of laws, regulations and agreements govern the way automakers and the independent aftermarket do business. The National Automotive Service Task Force is responsible for one of the most comprehensive agreements in the industry that includes Service Information, Tool information and Scan Tool availability, Training information and Vehicle Security Access.If you are using any kind of service information or scan tool these agreements affect you. Donny will show you resources to find information and to do something if you cannot find information. Along the way you will learn how automakers operate and what they think from someone who works with them every day. These are the unintentional best kept secrets in our industry. Odds are, you have never heard most of this. The future is evolving quickly. You need to know how to play the game.
Many vehicles are now being engineered with Stop-Start technology. Implementing automated stop-start technology in today’s vehicles is a cost-effective way to improve fuel economy and reduce emissions without affecting consumer acceptance. A Stop-Start system operates by cutting off the engine when the vehicle comes to a complete standstill, and automatically re-starts the engine when the driver releases the brake pedal. This operating strategy is often utilized in full hybrid-electric vehicles that have powerful electric systems but are also becoming more popular in non-hybrid vehicles that use traditional starter/battery configurations. We will cover manufactures using stop-start technology, dual battery and robust starter motor technologies, common components found on each system, diagnostic evaluation and repair methods and review important best service practices to handle working on vehicle's equipped with Stop-Start systems.
ROTATING ELECTRICAL – TBA, AutoZone
This course provides an in-depth look at rotating electrical systems, function, known issues and parts identification for Ford, GM and Chrysler charging systems. During the course, participants will:
Learn alternator fundamentals
Review common diagnostic tips
Understand specific component function and system operations
Identify reasons for malfunctions, Installation and system design changes
KNOW YOUR NUMBERS: KEY MARKETING METRICS EVERY SHOP OWNERS SHOULD KNOW – Kim & Brian Walker, Shop Marketing Pros
You know your average repair order, average car count, profit margins, break-even and more. But do you know the marketing key performance indicators that help you know if your marketing is working?
In this session, Brian and Kim Walker - former shop owners, will teach you the important marketing figures you should be paying attention to. We'll address:
what the KPI's are for marketing
which tools to use to find those numbers quickly and easily
how to use those numbers to adjust your marketing
when to check in on these important figures
you'll leave this session armed with the marketing knowledge you need to know if your marketing is working and how to pivot, if needed.
STANDARD OPERATING PROCEDURES: DESIGN & IMPLEMENTATION – Josh Avello, Fuzrac
Identifying areas of the shop and implementation of standard operating procedures uses with the goal of improving efficiency and quality. How to create one and carry out use with teams and individuals. Uses range from safety, productivity, equipment and tool use, and other areas of the shop.
HYBRID ELECTRIC VEHICLES - FIRST LOOK – David Hobbs, AutoZone
This course introduces the participant to hybrid electric vehicles (HEVs) by providing an overview of HEVs and covers the different hybrid designs, systems and operation principles. During the course, participants will:
Learn proper safety practices and precautions when using specialty tools
Discuss the importance of safety while servicing HEVs
Understand how high voltage (HV) batteries are constructed and recharged by regenerative braking
Learn about idle stop features and basics of servicing hybrid vehicles
CHASSIS, STEERING, & SUSPENSION: ALIGNMENT BEST PRACTICES – John Gillespie, CTI
The primary goal of each wheel alignment service is to give our customers a safe and reliable vehicle that performs as designed every time. In this class a review of the alignment angles will be covered. This review is focused on what’s important about angles and why we need to check them during every alignment. We will introduce a concept that will help balance the angles in the right relationship, ensuring performance that meets OE standards. The best practice alignment centers around the customer’s expectations. The customer expects their vehicle to receive a complete alignment, and to be made aware of any underlying concerns that may need to be addressed to return their vehicle to proper alignment. The process that is covered in this class is very thorough and ensures that the customer receives the technician’s best efforts. As a technician, this practice will be appreciated as it is designed to avoid as many comebacks as possible. It begins with the pre-alignment preliminary inspection of the components, the vehicles driving tendencies and alignment angles. When these angles are not within the preferred specification, an adjustment or solution will be necessary. “Getting it in the green” or “setting the tone and letting it go” are not good enough, as we will discuss in this class.
MEASURING UP TO MOBILE – Danny Sanchez, Autoshop Solutions
Your potential customers use mobile devices to run their lives and solve problems including getting their vehicle repaired. Danny Sanchez has been the authority of mobile marketing and the automotive aftermarket and has predicted and anticipated the mobile revolution long before it happened. This session will provide you the jumpstart over your competitors to grab more customers using mobile technology. Learn the tricks of the mobile marketing trade and how you can create a mobile friendly presence that will have you getting more phone calls. Automotive professionals cannot afford to assume their current website or marketing has them covered for the latest advancements in mobile technology, join this session and stay ahead of your competition.
CRACK THE CODE: MARKETING TO WOMEN – Kim & Brian Walker, Shop Marketing Pros
Yes, we are STILL talking about marketing your shop to attract women. Why? Because it is *STILL* relevant. Until shops begin to think about females as their target audience – we will continue teaching how to market with women in mind.
A recent survey by Merrill Lynch shows that 75% of women under 45 make the primary financial decisions in the family. Knowing that, is your marketing speaking to the wants, needs and automotive related problems women have?
In this session, former shop owner Kim Walker will share marketing thoughts, best practices and strategies to help you update your marketing so that you’re speaking to women with a message that lets them know you have listened and care.
Leave this session with a better understanding of:
Why you should be marketing with women in mind
Where to find them so you can market to them where they are
Many vehicles are now being engineered with Stop-Start technology. Implementing automated stop-
start technology in today’s vehicles is a cost-effective way to improve fuel economy and reduce emissions without affecting consumer acceptance. A Stop-Start system operates by cutting off the engine when the vehicle comes to a complete standstill, and automatically re-starts the engine when the driver releases the brake pedal. This operating strategy is often utilized in full hybrid-electric vehicles that have powerful electric systems but are also becoming more popular in non-hybrid vehicles that use traditional starter/battery configurations. We will cover manufactures using stop-start technology, dual battery and robust starter motor technologies, common components found on each system, diagnostic evaluation and repair methods and review important best service practices to handle working on vehicle's equipped with Stop-Start systems.
CONTROLLING DIESEL EMISSIONS – David Hobbs, AutoZone
This course provides technicians the similarities and differences between automotive gasoline and Diesel powertrains, emission control functions, and systems. During the course, participants will:
Learn ways to evaluate data stream information
Diagnose common failures of diesel OBDII and emission systems
Understand exhaust after treatment systems and component failures